INTERNET MARKETING GROWING RAPIDLY
INTERNET MARKETING
Internet marketing refers to the strategies used to market products and services online and through other digital means. These can include a variety of online platforms, tools, and content delivery systems, such as: Website content and design. Email marketing. Social media..
Internet access is main-stream. It has intensified the use of mobile phones, computers, and laptops leading to a high change in the growth of digital channels both in strength and volume. Be it social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. And this market has flourished into creating Digital Marketing as a prime source of bringing business through the internet!
HOW DIGITAL MARKETING GROWING IN INDIA
Digital Marketing is growing at a rate of 25-30% in India annually. And if statistics are to be believed, India has reached 500 million users of the internet by the end of 2018. India also has the World’s largest Facebook population. The high-speed digitization, online portals, social media channels, etc lead to a growth of digital marketing in a trend par imagination
Is digital marketing profitable in India?
At present, digital marketing agencies have huge opportunities to make their brand more successful and profitable by partnering with them. Let's read below for the reasons why you should start a digital marketing agency. Digital marketing is a service-based industry that is evergreen and much easier to start.
The following survey from people indicates the size of Digital Marketing industry in India:
- 34% of the companies already had an integrated digital marketing strategy in 2016
- 72% marketers believe that traditional model of marketing is no longer sufficient and this will make the company revenue to be increased by 30% by the end of 2017
Traditional Marketing vs Digital Marketing
In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potentials of the digital marketing because of the accessibility to computing devices and computer education. Many of the people in this category still don’t trust the method of an online payment and they lack training in English Language and other foreign languages to market online in global markets.
The following are the channels that are playing an active role in the development of digital marketing industry in India.
Mobile Marketing
Digital marketing overview reveals that Social media has been playing a supporting role to marketing. Over the years, it has been noticed that 92% of social media users are from the mobile devices. This enables the size of digital marketing industries and expands the horizon of online advertising India.
Mobile Phone Subscribers in India
According to the research made by the Internet and Mobile Association of India (IAMAI, 2008), communication has become a real mass communication tools having about 286 million accounts in 2008. The Indian telecommunications market has tremendous growth opportunities and according to IAMAI is projected to exceed 500 million by 2010. According to TRAI, the numbers of mobile subscriber based in India grew to 980.81 million users in the second quarter of 2015.
Adoption for the mobile device is getting higher day by day. SMS marketing is one of the true mass market media channels across many demographics before the convergence of mobile internet and mobile devices.
VIDEO MARKETING
Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017.
Email Marketing
online marketing
Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. From the digital marketing overview, it was discovered that well-targeted email marketing will be one of the most effective ways of ensuring conversions in 2017. As shown from the figure below, email is one of the most effective methods for digital marketing as there is a facility to disburse messages to millions of people at a time.
Search & SEO Marketing
As much as changes is existing in the search engines, marketers are also trying shift their ways of targeting audience so as to meet up with the current evolution in the Digital Marketing industry in India.
Apart from the above channels through which digital marketing takes place & online advertising India takes place, activities under Digital Marketing industry in India are not limited to social media, email, content, search engine, etc. Digital marketing is either done in-house where companies might hire people for their own or clients’ digital marketing needs. A company may outsource to specialist digital marketing agencies or given to consultants.
What Does the Future Hold for Digital Marketing as a Career Choice?
The economy in the digital sector is expanding at a rate of roughly 10X more than in the more traditional economy. This rate of phenomenal growth and change means that the demand for experienced, knowledgeable digital marketing professionals is outstripping the current supply. Whenever the demand exceeds the supply, there is a certain measure of job security.
There is no going back to the old days and old ways of doing business. A digital revolution is upon us. Technology continues to improve, advance, and evolve at a mind-numbing pace.
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